Initial ideas - using typographic differences like uppercase/lowercase and italics to split the word homely into 'Home' and 'ly', perhaps alluding to the text-talk abbreviation of 'love you'
Adding a question mark to the end of the word Homely suggests a consideration of the word - a challenging. My magazine intends to question homeliness and how we each make ourselves comfortable, so this works well.
Whilst researching further and designing layouts, I realised that the logo in such structured serif type doesn't quite represent the magazine too well. I decided to explore hand drawn type to create a more personal, intimate feeling logo.
Hand drawn type inspiration
Final logo design
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