Digbeth is a constantly evolving neighbourhood and the spirit of that evolution can be distilled into three attributes: — Industrious — Individual — Independent
The rebranding of this area needs to reflect all of these qualities, yet stay cautious of the negative effects of gentrification.
With Kerb hosting a collaborative street food market in the neighbourhood this summer, London companies have clearly picked up on the popularity already.
Aesthetically, Digbeth's importance on street art and graffiti is clear from a simple google search. I'd like my branding to convey this vibrance to display how unique and important it is to the area. This BBC article showcases some of the works created on 'permission walls' in Digbeth.
https://www.bbc.co.uk/news/uk-england-birmingham-45790672
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